Core Principles - The 5 Peas Framework®
Our core principles follow the...well...principle that everything in your business is connected.
Everything you do has an impact elsewhere.
Working on the basis that your business is an ecosystem and not a machine, we help you get the key factors into alignment, providing a strong foundation from which you can grow and thrive.
(see Annabelle Beckwith’s book ‘Get Your Peas In A Row – 5 key factors to propel your business forward’.)
Develop the personal and leadership skills you need to grow your business.
Clarify and communicate your business purpose, direction and strategy.
Align and focus your systems and processes to help your people deliver your strategy.
Build a positive culture that promotes growth and underpins everything else.
Structure and lead your team to deliver on your strategy and purpose.
Yara Journeys’ founder Annabelle Beckwith is joined by range of experienced associates in a variety of fields, who are brought into projects depending on what our clients need. Here are a few of us!
With a background in the creative industries, Annabelle has been working with organisations of all sizes internationally for nearly 20 years, coaching and training leaders at all organisational levels.
She is the author of ‘Get Your Peas In A Row – 5 key factors to propel your business forward’.
Superpower: forging a path through the business jungle... and getting stuff done.
A chartered accountant by profession, Ian has global experience in guiding business leaders through change, focusing on whole –organisation dynamics as well as empowering individuals to raise their game. Ian is currently studying for a PhD in Business Administration.
Superpower: translating complex concepts into real-life applications
Suzanne is an experience HR and organisational development practitioner. She brings both corporate and SME experience to the team.
Superpower: translating people strategy into actionable plans that make a difference
Dr Lesley Crane
Lesley is an expert in learning and knowledge management and on the application of AI to learning. Before undertaking her PhD, she ran her own successful business for many years.
Superpower: her unique blend of academic rigour and practical first hand business skills
John is a trained accountant and successful coach, working one-to-one with a range of individuals to align personal goals and business goals, and take action to achieve them.
Superpower: making numbers easy to understand. A special blend of encouragement and challenge.
Paul is a creative and lateral thinker, using music and out-of-the-office experiential methods to create learning environments with real impact.
Superpower: creating ‘A-ha moments’ through learning experiences
With a background in HR and learning and development, Susan specialises in mindfulness and conscious leadership. Her approach brings grounding and calm to leadership teams in a practical way.
Superpower: The ability to help people centre themselves, she is a bringer of calm to everyday chaos.
Tony is an all round creative genius. An artist and props maker who has created West End theatre sets, film and TV props and museum exhibits , he brings a unique perspective to creative thinking and innovation.
Superpower: the ability to make something spectacular out of junk.
Kirsty is a marketing specialist with 20 years experience helping businesses communicate their message clearly, building customer loyalty and increasing sales
Superpower: cuts through the meaningless guff of fluffy marketing to devise and implement strategies that actually make you money.
With a dual base in India and Canada and a background in plastics and polymers, Mercy is an expert in R &D and manufacture.
Superpower: continuous improvement, and being able to explain technical concepts and procedures to non-technical people
“Annabelle truly understands leadership development and is a great coach. In just a matter of an hour she helped me solve something I’ve been working on for two months.
If you’re looking for someone who understands what it takes to grow a team in both large and small organizations, I highly recommend you work with her: she has made an incredible impact on my team and I”
Founder of Business Marketing Engine
“Poised to expand, my team was nervous of change.
Our time working with Annabelle enabled each team member to communicate their fears and address their concerns without the discussion ever feeling ‘personal’.
Our aim was to focus on the path ahead. Working with Annabelle actually gave us much more than that - it helped us realize how far we had come as a team.
It was unexpectedly uniting; we spent time discussing where we were and how we had got there, and this gave us the springboard to plan our year ahead. Every member of the team contributed and every member gained valuable insights into others’ thinking.
I cannot recommend Annabelle’s approach highly enough”
Award Winning Entrepreneur
CEO and Founder of The Little Art School
“Entrepreneurship isn’t just about building a great team around you. It is also about getting the right guidance and mentoring along the way from people who know what it is like to tread in your shoes, people who can help you recognize your limitations and fill those gaps - people who can help you actualize the potential of the business through developing your capability as the leader. Annabelle is one of those people. I would thoroughly recommend her.”
Chief Learning officer, Scale Up Scotland
"Annabelle looks beyond the obvious, sees what's really going on in a business and understands what it's like to grow from an entrepreneur into a business leader. Her advice and support have been incredibly valuable to my team and I as we've scaled up"
Award Winning Entrepreneur
Founder of Pillow Partners Property Management
Annabelle has an ability to see the bigger picture and she draws on a depth of experience of working with large organizations and individual entrepreneurs over 20 years. She is not afraid to challenge and cut through to the key issues but does this in a kind and empowering way. The humor and energy she brings to the process is her trademark and makes working with her deeply enjoyable. I vividly remember coming off my first call with Annabelle full of enthusiasm and energy feeling more confident that I could overcome my challenges and I had someone in my corner who was right behind me. Annabelle is the real deal!
Alessandra La Via
Founder, Live More Offline
“Annabelle has been part of a great number of our business support interventions – whether as part of one of our business accelerator programmes, or delivering bespoke entrepreneurial and business growth workshops. She is highly responsive to the needs of her audience, and many businesses have benefited from her experience and support. We look forward to working with her again.”
Director, Greenborough Management Limited Creator, 10 x 10 Business Accelerator