Core Principles - The 5 Peas Framework®
Our core principles follow the...well...principle that everything in your business is connected.
Everything you do has an impact elsewhere.
Working on the basis that your business is an ecosystem and not a machine, we help you get the key factors into alignment, providing a strong foundation from which you can grow and thrive.
(see Annabelle Beckwith’s book ‘Get Your Peas In A Row – 5 key factors to propel your business forward’.)

PERSONAL
Develop the personal and leadership skills you need to grow your business.

PURPOSE
Clarify and communicate your business purpose, direction and strategy.

PEOPLE
Structure and lead your team to deliver on your strategy and purpose.

PROCESS
Align and focus your systems and processes to help your people deliver your strategy.

PARADIGMS
Build a positive culture that promotes growth and underpins everything else.
The Team
Yara Journeys’ founder Annabelle Beckwith is joined by range of experienced associates in a variety of fields, who are brought into projects depending on what our clients need.
Here are a few of us!


Annabelle Beckwith
With a background in the creative industries, Annabelle has been working with organisations of all sizes internationally for nearly 20 years, coaching and training leaders at all organisational levels.
She is the author of ‘Get Your Peas In A Row – 5 key factors to propel your business forward’ and is frequently in demand as an event speaker and podcast guest, via her personal website at annabellebeckwith.com
Superpower: forging a path through the business jungle... and getting stuff done.


Ian Thomson
A chartered accountant by profession, Ian has global experience in guiding business leaders through change, focusing on whole –organisation dynamics as well as empowering individuals to raise their game. Ian is currently studying for a PhD in Business Administration.
Superpower: translating complex concepts into real-life applications


Suzanne Braid
Suzanne is an experience HR and organisational development practitioner. She brings both corporate and SME experience to the team.
Superpower: translating people strategy into actionable plans that make a difference


Dr Lesley Crane
Lesley is an expert in learning and knowledge management and on the application of AI to learning. Before undertaking her PhD, she ran her own successful business for many years.
Superpower: her unique blend of academic rigour and practical first hand business skills


John Moore
John is a trained accountant and successful coach, working one-to-one with a range of individuals to align personal goals and business goals, and take action to achieve them.
Superpower: making numbers easy to understand. A special blend of encouragement and challenge.


Paul Brunton
Paul is a creative and lateral thinker, using music and out-of-the-office experiential methods to create learning environments with real impact.
Superpower: creating ‘A-ha moments’ through learning experiences


Susan Grandfield
With a background in HR and learning and development, Susan specialises in mindfulness and conscious leadership. Her approach brings grounding and calm to leadership teams in a practical way.
Superpower: The ability to help people centre themselves, she is a bringer of calm to everyday chaos.


Tony Hitchcock
Tony is an all round creative genius. An artist and props maker who has created West End theatre sets, film and TV props and museum exhibits , he brings a unique perspective to creative thinking and innovation.
Superpower: the ability to make something spectacular out of junk.


Kirsty Innes
Kirsty is a marketing specialist with 20 years experience helping businesses communicate their message clearly, building customer loyalty and increasing sales
Superpower: cuts through the meaningless guff of fluffy marketing to devise and implement strategies that actually make you money.


Mercy Bulsari
With a dual base in India and Canada and a background in plastics and polymers, Mercy is an expert in R &D and manufacture.
Superpower: continuous improvement, and being able to explain technical concepts and procedures to non-technical people